Effective Date: August 4, 2025

1. What This Policy Covers

2. What Personal Information We Collect

2.1 Personal Identifiers

• Full name
• Email address
• Mailing address and postal/ZIP code
• Phone number
• Age and gender (if voluntarily provided)
• Account login credentials

2.2 Health-Related and Service Data

• Information you provide through assessments and intake forms
• Activity data collected through passive sensors (e.g., movement patterns)
• User-submitted information about care needs or preferences
• Referral source data for reward and affiliate program tracking

2.3 Technical and Usage Information

• IP address and device identifiers
• Browser type and operating system
• Pages visited and time spent on site or in the app
• Clickstream and navigation behavior
• Location data (where permission is granted)

3. How We Use Your Information

• To create, manage, and maintain your LiLo Health account
• To deliver, operate, and improve our services
• To detect early health-related changes through remote monitoring
• To communicate with you about your care preferences or service updates
• To personalize your user experience
• To process payments and reward program benefits
• To analyze trends, performance, and usage
• To comply with legal, regulatory, and contractual requirements

4. When and How We Share Your Information

We do not sell your personal information. We only disclose it when necessary, including:

• With healthcare providers, caregivers, or family members (with your explicit consent)
• With third-party service providers under strict confidentiality agreements (e.g., cloud hosting, analytics, payment processors)
• When required to comply with applicable laws or valid legal processes
• In the context of a corporate transaction such as a merger, sale, or reorganization (subject to continued protection of your data)

All service providers we work with are contractually obligated to maintain the confidentiality and security of your data.

5. Consent and Your Choices

We obtain your consent to collect and use your information, except where otherwise permitted or required by law.

You have the right to:

• Withdraw your consent at any time (subject to legal or contractual obligations)
• Opt out of marketing or promotional communications
• Request access to or correction of your personal data
• Request deletion of your information where applicable under CCPA or PIPEDA

To exercise your rights, email: privacy@lilohealth.com

6. Data Security and Safeguards

We take the protection of your personal information seriously. Our safeguards include:

• Secure encrypted data storage and transmission
• Access controls and authentication measures
• Ongoing monitoring of our systems for vulnerabilities
• Employee and contractor confidentiality agreements
• Periodic audits and compliance reviews

While we use commercially reasonable means to protect your information, no system is completely secure. We encourage you to keep your account credentials private and notify us immediately of any suspected unauthorized access.

7. Cookies and Tracking Technologies

LiLo Health uses cookies, tags, and tracking tools to:

• Understand how users engage with our website and app
• Improve navigation and usability
• Support personalized content and referral tracking

You can control cookies via your browser settings. However, disabling cookies may affect some site functionality.

8. Retention of Information

We retain your personal data only as long as needed to fulfill the purposes outlined in this policy or to comply with legal obligations. If you close your account, we may retain limited data for recordkeeping or dispute resolution.

9. International Transfers

By using our services, you understand that your data may be transferred to and processed in Canada, the United States, or other jurisdictions with different data protection laws. In such cases, we ensure an adequate level of protection through standard contractual clauses or other appropriate safeguards.

10. Children’s Privacy

Our services are not intended for use by individuals under 16. We do not knowingly collect personal information from minors without verified parental consent. If we learn that we’ve collected information from a child, we will delete it promptly.

11. Links to Other Sites

Our services may include links to third-party websites or tools. This policy does not apply to those sites. Please review their privacy practices before sharing personal information.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically. When we make material changes, we will revise the “Effective Date” and may notify you via email or platform notice.

13. Contact Us

If you have questions, concerns, or would like to exercise your privacy rights, please contact:

LiLo Health – Privacy Officer
Email: easy@lilohealth.com